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In the last week there’s been a lot of discussion on ABestWeb and a blogs by Connie Berg and Sam Harrelson regarding Google Checkout and it’s inability to pixel track affiliate programs.
Even CJ representatives have weighed in and advised publishers to evaluate offers carefully to ensure they’re not ‘leaking’ revenue.
The core tenet of Affiliate Marketing […]

Exciting changes at Forge, we’re back from NYC and Vegas was a Blast!
Phew, another week and more change at Forge! As you may note I’ve been radio (or blog) silent for some time now – both here and at revenews, my other regular hangout – entirely due to time pressure and the pace of […]

I talk every day with merchants who would like to see more sales coming into their site. Some of them are more advanced marketers than others - guys who play the multi-channel marketing game and are looking to add affiliate marketing to the mix.
More and more lately, I have heard from prospects who are […]

I was reviewing my latest newsletter from Marketing Sherpa and was grabbed by a blog entry from Anne Holland called My Shoe Fetish and Why Personas are Invaluable for Marketing She goes into detail on how the “persona” concept was illustrated to her really vividly through a simple moment on a park bench in […]

As many of our clients and readers may know, we’ve long been proponents of “controlled and actively managed� multi-channel affiliate marketing campaigns.
This allows us to extend the reach of our clients affiliate programs by leveraging 3rd party affiliate and CPA networks.
This multi-channel approach dramatically shortens the time it takes for our clients to reach […]