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Well, we’re all finally back in action after a very successful Affiliate Summit event in Las Vegas last week. For me (Jim), it was only a 4 1/2 hour flight back home, after which I got the flu and was laid up for 24 hours. However, for the rest of the Forge crew, I think […]

Last week marked the official launch of the BlogKits affiliate marketing network for bloggers, as powered by Forge Corporation. As founder of BlogKits, and currently the network director, I am responsible for the overall operation of the network, and, the fun part that I love the most… promoting it.
And what a promotional week […]

If you operate a retail site that does much of it’s business in the Holiday shopping season, you are probably up to your elbows in orders right now. It’s your favorite time of the year right ? Then comes the hangover after the Holidays when the returns start coming […]

In the last week there’s been a lot of discussion on ABestWeb and a blogs by Connie Berg and Sam Harrelson regarding Google Checkout and it’s inability to pixel track affiliate programs.
Even CJ representatives have weighed in and advised publishers to evaluate offers carefully to ensure they’re not ‘leaking’ revenue.
The core tenet of Affiliate Marketing […]

I was reviewing my latest newsletter from Marketing Sherpa and was grabbed by a blog entry from Anne Holland called My Shoe Fetish and Why Personas are Invaluable for Marketing She goes into detail on how the “persona” concept was illustrated to her really vividly through a simple moment on a park bench in […]