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If you operate a retail site that does much of it’s business in the Holiday shopping season, you are probably up to your elbows in orders right now. It’s your favorite time of the year right ? Then comes the hangover after the Holidays when the returns start coming […]

I talk every day with merchants who would like to see more sales coming into their site. Some of them are more advanced marketers than others - guys who play the multi-channel marketing game and are looking to add affiliate marketing to the mix.
More and more lately, I have heard from prospects who are […]

I was reviewing my latest newsletter from Marketing Sherpa and was grabbed by a blog entry from Anne Holland called My Shoe Fetish and Why Personas are Invaluable for Marketing She goes into detail on how the “persona” concept was illustrated to her really vividly through a simple moment on a park bench in […]

Just saw a blog entry that hit home on my daily RSS scan. I always check out the Sherpa Feed to see what’s going on and this is what caught my eye.
MarketingSherpa > Are You Losing Important Customer Emails to Your Filters?
I know if you are like me, (or Anne Holland from Sherpa) you […]

So, have the latest Google Adwords changes got you down?
According to a new conference call released by Affiliate Classroom, it’s not the end of the world and should actually be looked at as an opportunity for the “goodâ€? affiliates who look to provide answers to questions that shoppers have that related to the product […]